P4AD’s “Fight Pharma” Campaign Wins Two Anthem Awards

News and Reports | November 9, 2026

Campaign wins Community Voice Award and Bronze Anthem Award for reaching new audiences in the fight to protect Medicare drug price negotiation

WASHINGTON, D.C. — Patients For Affordable Drugs announced today that its Fight Pharma campaign has won two honors at the 6th Annual Anthem Awards: the 2026 Anthem Community Voice Award and a Bronze Anthem Award. The recognition celebrates P4AD’s work to protect Medicare’s ability to negotiate lower drug prices through digital advocacy and creative storytelling that brought the fight against pharmaceutical industry efforts to undermine the program to new audiences.

“Protecting Medicare’s ability to negotiate lower drug prices is a critical fight for patients in our community, but we knew we needed to reach people beyond traditional advocacy circles,” said Merith Basey, CEO of Patients For Affordable Drugs. “These awards are a testament to the creativity and dedication of our team who brought this vision to life, and our community for continuing to stand with us in the fight for lower-cost prescription drugs.” 

“The work of social impact doesn’t pause when conditions get harder, and this year’s Anthem Winners proved it,” said Anthem Awards General Manager, Patricia McLoughlin. “Facing new challenges, they kept building, kept organizing, and kept delivering for the people and causes they serve. They set a new standard for good, one defined as much by persistence as by results.”

Through its Fight Pharma campaign, P4AD mobilized patients and advocates and engaged digital creators to raise awareness of the pharmaceutical industry’s efforts to block Medicare drug price negotiation. As part of the campaign, P4AD partnered with creators — in English and Spanish — through VOCAL Media to translate complex policy into engaging and accessible content, reaching audiences who might not otherwise encounter these issues. The campaign generated more than 1.5 million views and, alongside partners, helped to secure more than 210,000 petition signatures in support of the law.

The Anthem Community Voice Award was determined by public vote, reflecting the support of patients, advocates, and supporters who voted for and shared the campaign. The Bronze Anthem Award was selected by the Anthem Awards judges from more than 2,500 submissions across 43 countries, the organization’s largest competition to date.

Launched in 2021 by The Webby Awards, The Anthem Awards recognizes impactful brands, nonprofits, and individuals setting the standard for social impact worldwide. The awards honor work across seven core causes: Belonging & Inclusion; Education, Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Sustainability, Environment & Climate; and Technology.

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Patients For Affordable Drugs is the only national patient advocacy organization focused exclusively on policies that lower prescription drug prices. We empower and mobilize patients by amplifying their experiences with high drug prices to hold those in power to account and fight to shape and achieve system-changing policies that make prescription drugs affordable for all people in the United States. P4AD does not accept funding from organizations that profit from the development and distribution of drugs. To learn more, visit PatientsForAffordableDrugs.org.